Webinars

16-July-2009
Customer Insight - Using Customer Knowledge to Inform Planning, Delivery and Decision-Making in the Public Sector

If you would like to view a recording of the webinar please click here

In this Thought Leadership session, HCL AXON experts have discussed:

• Why Customer Insight (CI) is important and how it can help meet the strategic and operational challenges of Public Sector organisations
• The key challenges in turning Customer Information into Insight for Public Sector organisations
• Key components that need to be enabled for Customer Insight to be effective
• Why and how Customer Segmentation can be a starting point in building a Customer Insight capability
• How to develop and embed customer strategy as part of strategic and operational planning, service delivery and communications (social marketing)
• How Customer Insight can be enabled in Public Sector organisations – implementation considerations, approach and success factors

Further Information

For more information on how HCL AXON’s Public Sector practice can help your business or to arrange an informal discussion with our Public Sector industry specialists please:

Email: tony.maile@hcl-axon.com
Tel: +44 (0) 1784 480 644