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PRODID:-//Microsoft Corporation//Outlook 9.0 MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20090716T110000Z
DTEND:20090716T113000Z
UID:040000008200E00074C5B7101A82E0080000000080AAB7739CC7C6010000000000000000100
 00000182F50809EED1848A127627448BF6A37
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Event Time:=0D=0ABST: 12:00 - 12:30 h=
rs=0D=0A=0D=0A=0D=0ASpeakers:=0D=0A=0D=0ABettina Jaeschke=0D=0ACRM Managing=
 Consultant=0D=0AHCL AXON=0D=0A=0D=0AClive Davis=0D=0AEuropean Head of CRM=
=0D=0AHCL AXON=0D=0A=0D=0A=0D=0ADid you know?=0D=0A=0D=0A*	Successful compa=
nies use customer needs as the starting point. - Varney Report=0D=0A*	From =
April 2008 - March 2011 local authorities will be required to reduce their =
operating budgets by a total of 3% per year cashable savings (9% for the CS=
R07 period). - IEP West Midlands=0D=0A*	80 per cent of partnership managers=
 identified analytical skill needs within their partnership, most frequentl=
y relating to interpreting and challenging data. Aspects of these needs inc=
lude knowing how to 'create a narrative' from data analysis, assessing the =
quality of evidence, constructive questioning of partners, and developing s=
hared understanding across neighbourhood renewal themes. - SELD survey=0D=
=0A=0D=0A=0D=0AIn this Thought Leadership Session, HCL AXON experts will di=
scuss:=0D=0A=0D=0A*	Why Customer insight (CI) is important and how it can h=
elp meet the strategic and operational challenges of Public Sector organisa=
tions=0D=0A*	The key challenges in turning Customer Information into Insigh=
t for Public Sector organisations=0D=0A*	Key components that need to be ena=
bled for Customer Insight to be effective=0D=0A*	Why and how Customer Segme=
ntation can be a starting point in building a Customer Insight capability=
=0D=0A*	How to develop and embed customer strategy as part of strategic and=
 operational planning, service delivery and communications (social marketin=
g)=0D=0A*	How Customer Insight can be enabled in Public Sector organisation=
s - implementation considerations, approach and success factors=0D=0A=0D=0A=
=0D=0AHCL Axon's Customer Service capability includes:=0D=0A=0D=0A*	Experie=
nce in delivering Customer Insight solutions for Private and Public Sector =
organisations=0D=0A*	Customer Relationship Management (CRM) and Customer In=
sight Consultants with an average of over 8 years experience with CRM and I=
nsight solutions=0D=0A*	Global pool of resources for Business Consulting, S=
ystems Implementation and Support=0D=0A=0D=0A=0D=0Ahttp://hcl-axon.com/webi=
nars/about.asp?id=3D12723
SUMMARY;ENCODING=QUOTED-PRINTABLE:Customer Insight - Using Customer Knowled=
ge to Inform Planning, Delivery and Decision-Making in the Public Sector
PRIORITY:3
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