GamEdge
GamEdge is a groundbreaking Patron Management System that combines the robust functionality of customer Relationship Management (CRM) and Loyalty Management with the powerful capabilities of Business Intelligence (BI). GamEdge does what no other patron management system can do: tightly integrates with other casino management, lodging, retail, and other WMS systems such as WAGE-NET to provide casino personnel across the enterprise with real-time patron data and a unified view of your customers.
GamEdge, based on Microsoft Dynamics CRM, allows you to deliver a higher level of consistent, personalized service, real-time communication on the casino floor, and a superior ability to focus resources on your best customers.
Marketing Segmentation and Campaign Management
GamEdge provides rich segmentation capabilities that allow both dynamic and rules-based segmentation. The campaign management capabilities include the ability to build and execute pre-planned or on-the-fly integrated campaigns (such as telemarketing, email, landing pages, text, and direct mail) based on segmentation rules. You can deliver personalized real-time messages and offers directly to patrons at their slot machines. Campaigns can be completely automated with the results available in real time. You can also conduct detailed post-campaign analysis and compare versus other campaigns to maximize profitability.Robust Analytics and Reporting
GamEdge delivers the most powerful analytics and reporting capabilities available to casino operators. You can analyze your patron base on a virtually limitless set of dimensions and conduct deep analysis such as spend prediction, cluster analysis, affinity analysis, spend forecasting, lifetime value modeling, and retention forecasting. In addition, GamEdge provides robust reporting and flexible dashboards to track any and all data relevant to your needs.Built on Microsoft Dynamics CRM for Maximum Flexibility and Ease of Deployment
GamEdge is built on Microsoft Dynamics CRM, which provides for a superior user experience, flexibility with customization, ease of deployment, and a highly scalable environment. Microsoft Dynamics CRM tightly integrates with Microsoft Outlook and other Microsoft Office applications to deliver an unparalleled user experience and level of productivity. GamEdge looks just like other Microsoft applications so it will be easily adopted across the entire casino enterprise.GamEdge: Built to Address Key Gaming & Hospitality Industry Challenges
GamEdge was created to solve many of the challenges facing the gaming industry today, including:
- 360° Integrated View Across All Revenue Centers - Obtaining a unified view of patron data across all Casino, Hotel, and Retail properties and making it available to all employees in one central location is the most powerful tool you can provide your team.
- Improving the Gaming Experience - At the core of every patron’s visit is the quality of their gaming experience. Having the right knowledge on exactly which slot games they like, the ability to deliver customized messages to that machine while they play, and delivering exactly the type voucher they will actually use are critical capabilities casinos need to successfully compete.
- Enterprise-wide Access to Deep Patron Knowledge - Superior casino management hinges on making patron information available in real time to all relevant employees at the point of service - on the gaming floor, in the lounge, at the restaurant, and throughout the hotel. It’s no longer enough to simply analyze data after the fact - you must be able to provide it across the enterprise in real-time so it can be immediately acted upon.
- Improving the Gaming Experience - At the core of every patron’s visit is the quality of their gaming experience. Having the right knowledge on exactly which slot games they like, the ability to deliver customized messages to that machine while they play, and delivering exactly the type voucher they will actually use are critical capabilities casinos need to successfully compete.
- Delivering a Highly Personalized Experience Across the Enterprise - Patron tastes and behaviors evolve over time. The key is to be able to stay current on what customers want through a combination of data analysis, comments/notes made by casino personnel, and actively soliciting direct feedback and input from patrons on their visits. GamEdge enables marketers to easily create and deliver on-line surveys while automating the upload of response data back to the patron’s account. Providing access to all of this personalized information in one central.
- Maximizing the Return on Your Best Existing and Potential Customers - Knowing who your best current and potential customers are so you can properly focus personnel, guest services, customer service, and marketing resources is critical. This requires having the right data and powerful analytic tools at your fingertips.
- Track and Analyze Patron Spend Enterprise-wide - GamEdge integrates your entire patron spend data across all revenue centers so you can accurately track and analyze the true enterprise value of all patrons.
- Accurately Segment Patrons - The robust segmentation capabilities of GamEdge allows you to segment patrons in an almost limitless number of dimensions. Segmentation can be conducted based on pre-set rules or in a dynamic manner as patrons spend more or interact in specific ways.
- Interact with Patrons and Serve Up Key Data Enterprise-wide - With integration across all systems, GamEdge facilitates personalized interactions across all areas of the casino - on the floor, in the Hotel, at the restaurant, in the bar, on the phone, and even through email. In addition, the unified patron view provides consistent and timely customer information for all personnel.
- Communicate with Players on the Slot Floor in Real Time - GamEdge is completely integrated with WMS’ WAGE-NET network gaming system, which enables you to deliver personalized messages, vouchers, and special offers based on customer data and behavior - all in real time as the patron plays on their favorite slots.
- Deliver a Player’s Desired Themed Slot Games from a Repository of Cached Games - Patrons can go online and set their gaming preferences, or GamEdge will automatically set their game preference based on historical data. Utilizing this data slots can be automatically configured to the patrons’ preferences on the casino floor.
- Manage the Slot Floor in Response to Patron Mix and Activity - Slot Directors can create specialized rules within GamEdge based on patron mix on the floor, thresholds met, and/or targeted activities that trigger specific messages, new slot configurations, or promotions - all with the goal of maximizing patron satisfaction and revenues.
- Enable Hosts to Efficiently Manage Relationship with Hi-End Customers - Give your hosts the information and the tools to service your hi-rollers and manage the communications process. Plus, your managers can easily monitor host performance.
Comprehensive Patron View
All personal information, patron preferences, notes from casino personnel, and all Casino, Hotel, and Retail data is available in one unified location in GamEdge.Loyalty Management
GamEdge provides enhanced loyalty management capabilities including flexible membership management, a robust rule configurator that allows you to set flexible requirements for meeting specific thresholds, and the ability to handle the entire card lifecycle management process. GamEdge supports the management of both points-based and value-based rewards programs. The integration with the casino management system allows real-time redemption and tracking and can handle both cash and non-cash (vouchers, gift certificates, discounts, free play) redemptions.Games Management
GamEdge includes a comprehensive VIP Host Management module that provides your hosts with consolidated VIP customer data and rich capabilities to automatically send out timely and personalized messages and offers. In addition, all session play attributes are stored in the Games Management module and integrates with slot accounting.Learn More:
| Video | GamEdge Solution Overview |
| Demo | Watch an Interactive demo of GamEdge |
White Paper
| White Paper | Solution Sheet |
