EmpoweRetail CRM for Retailers
Obtaining a greater share of your customers’ business, gaining deeper customer knowledge and insight, and delivering an enhanced shopping experience are just some of the key issues facing today’s retailers. EmpoweRetail is designed to give you a competitive advantage in the market and help overcome today’s retail challenges.
EmpoweRetail combines the best capabilities of CRM, loyalty management, and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over 15 years of loyalty management expertise across consumer industries, HCL AXON has built our CRM solution to help you take your loyalty management to the next level. EmpoweRetail, based on Microsoft Dynamics CRM, is the culmination of over two years development and input from clients. EmpoweRetail’s powerful analytics engine allows you to develop offers, track responses, and measure results in unique ways and deliver a superior shopping experience for your customers.
EmpoweRetail Solution: Key Benefits to Your Business
Designed to take your loyalty program to the next level, EmpoweRetail helps solve the key issues associated with traditional loyalty management systems and improves your ability to deepen customer relationships.- Unified 360° Customer View - now you can build on the typically limited customer information available. EmpoweRetail greatly enhances the amount of customer information you can capture, from contact information, to preferences, to their complete shopping history- all in one easy to access location.
- Improve Store-level Performance - EmpoweRetail enables individual stores to analyze customer transactions and build store-specific marketing campaigns. By providing store personnel with the flexibility to adjust for local shopping behaviors, retailers can maximize revenue and profits.
- Conduct Deeper Customer Analysis - the powerful predictive analytics capabilities of EmpoweRetail helps you focus on the right customers. With the ability to conduct detailed spend and product affinity analysis, and determine lifetime customer value, you’ll be armed with powerful decision-making tools to enhance the performance of your loyalty program.
- Enhanced Marketing Capabilities - the ability to segment customers in unique ways and launch highly tailored, automated marketing campaigns has never been easier. Campaigns can be conducted at the individual store level, by region, or across the entire chain (including multi-country). EmpoweRetail’s predictive analytics capabilities allow you to improve the results of cross-sell and up-sell campaigns.
- Real-time Results - measurement and tracking has never been easier as EmpoweRetail tightly integrates with existing store management systems, point-of-sale, loyalty management, and other back-office systems to deliver real-time information on campaigns, promotions, and special offers. In addition, the robust dashboard features allow you to keep track of key performance indicators on-demand.
